Long Night of Museums is a cultural event that was born in 2007 as an initiative from most of the museums and cultural associations in Sevilla. Their purpose was to attract the general public to their installations to offer a special program during one night of the year to make these spaces more attractive and closer to the visitors and citizens.
The project consisted on the brand identity design as long as the production of all promotional materials: photographs, brochures, map, website, tickets, stamp, signs, etc. From the beginning, the brand has been characterized by the use of luminescent figures on dark backgrounds. In the 2009 edition, the lava bubbles were the main subject. They could be combined in different ways to create organic structures that could easily adapt to the different pieces and layouts.