//Art Director//

La Pâtisserie de Mortipher is a cozy bakery and coffee shop that rediscover traditional recipes adapting them to a modern and alternative aesthetic. The target of the cafeteria are young and alternative clients that look for a place to relax and enjoy good food in a good ambience and company. 
I designed the brand identity that consisted on the logo, packaging, uniforms, pattern and promotional products. The idea behind the brand is to combine a traditional element with a modern aesthetic but also related to the bakery universe. Keeping this in mind I found the sugar skull a really interesting element that brings all these ideas together.  
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